15%
increase in app download rate
1 key influencer
approved our main app for advertising
Promising early feedback indicating strong potential for further growth
Overview
NeuroFuse is dedicated to developing high-quality quiz applications that promote mental well-being. The primary goal of the website is (1) to inform visitors about the company's offerings, (2) emphasize its unique value propositions, and (3) encourage users to download the apps. Additionally, we need more links to the products to promote the company's offerings effectively.
Duration: 2 months
My Role: UI/UX Designer
Responsibilities: Market Research, User Research, Information Architecture, Wireframing, Prototyping, UI /UX Design, Interaction Design, Accessibility Optimization, Responsive Design, Built the website on WIX, Performance Monitoring, Collaboration & Communication.
Tools: Figma, Wix, Zoom, Notes, Google Drive, Google Slides, AI, Freepik, Miro
Problem
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Lack of credibility & support: NeuroFuse’s apps require strong company backing to build trust. Without an official website, users find it difficult to verify the legitimacy and value of the products.
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Advertising hurdles: Several advertising platforms require an official support website for app approval, making it essential to develop an online presence.
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Discovery challenges: The absence of a structured, easy-to-navigate online platform limited user discovery and engagement with NeuroFuse’s offerings.
Solution
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User-centered design: Designed a structured, visually engaging website that clearly showcases NeuroFuse’s apps.
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Conversion-driven CTAs: Implemented prominent call-to-action buttons and direct download links to guide users seamlessly. Put the product section right after the first section.
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Optimized experience: Ensured the website is fully responsive, accessible, and high-performing across all devices.
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Data-driven iteration: Integrated analytics to monitor user behavior and refine the design based on data insights.
Challenges
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Limited budget for usability testing: Due to financial constraints, we were unable to conduct comprehensive user testing. To mitigate this, we employed alternative validation methods such as heuristic evaluations, heat mapping tool. A/B testing, and gathering feedback from website visitors.
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Ensuring clear navigation and products visibility: We focused on creating an intuitive information architecture to guide users efficiently through the website.
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Optimizing for performance across different devices: Ensuring the website performed well on various devices was a priority.
What I Learned
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The critical importance of well-planned information architecture: Organizing content effectively is essential for guiding users efficiently through the website.
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Validating design decisions without full usability testing: In the absence of comprehensive user testing, alternative methods such as heuristic evaluations, A/B testing, and feedback from initial users can provide valuable insights.
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Effective strategies for increasing user engagement and conversion rates: Implementing clear, user-centric design elements, such as prominent call-to-actions and intuitive navigation, can significantly enhance user engagement and drive conversions.
Next Step
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Monitor & analyze performance: track key metrics like user engagement, traffic, and conversions.
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Expand our product line: evelop a clear plan that aligns with our company's resources and capabilities, ensuring that new products complement our existing offerings.
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Evaluating the need for individual product pages: Separate pages can improve SEO and enhance user experience by providing detailed product information.
Design Process
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