Designing for people

Developed product design for Android and iOS mobile applications, including persona development, user flows, IA, wireframes, mockups, prototypes, and usability studies.

Conducted user research sessions and usability tests to gather insights and improve user experiences.

Collaborated with cross-functional teams to integrate user feedback and iterate on designs.

Contributed to the creation and implementation of design systems, ensuring consistency across  projects.

Designed web sites and UI for digital products

Developed logos, brand identities and brand guidelines, including creating logos for internal departments and projects at Google LLC. 

Produced 50+ visual identities, marketing materials, and advertising graphics for private clients, encompassing logos, icons, product packaging, business cards, and email designs

Accomplished 95% of design projects on or ahead of schedule

Created 50+ graphic design materials following Hyundai's brand identity guidelines

Provided 100% of layouts and designs under tight deadlines

Improved and redesigned existing graphic design materials for Public Relations and Human Resources resulting in a 20% increase in response rates

Collaborate cross-functionally with departments.

Participated in brainstorming for 10+ seasonal marketing activities and promotional actions

Coordinated 3+ design studios to manage tasks such as ordering printing materials, enhancing design concepts, and producing Point-of-Purchase (POP) and Point-of-Sale (POS) marketing materials

Collaborated with the IT department to develop software for promotional materials inventory control, resulting in a 25% reduction of time required to track and manage inventory